Compare MOQ with real packaging
A “one pallet MOQ” only makes sense if the number of cases and units per pallet is known. To compare offers, translate quantities to the same level: units, cases and logistics volume.
MOQ, or Minimum Order Quantity, is one of the key parameters in B2B purchasing. It may be expressed in units, cases, pallets, order value or production quantity and varies by product and supplier.

Suppliers need to cover fixed preparation, production, packaging, handling or administrative costs. MOQ for a standard stocked product may be lower than for custom manufacturing or private label.
A “one pallet MOQ” only makes sense if the number of cases and units per pallet is known. To compare offers, translate quantities to the same level: units, cases and logistics volume.
Options may include a product mix, standard packaging, test order, purchasing frequency or future commitment. Negotiating room still depends on product and supplier capability.
An attractive price loses value if the minimum quantity locks up too much stock. The decision should include sell-through, shelf life, storage and cash requirements.
This page describes a general commercial approach. Conditions, availability, regulatory requirements and responsibilities must be confirmed for each transaction.
MOQ means Minimum Order Quantity.
No. Some MOQs are linked to technical or logistics constraints that are difficult to reduce. Others may be adjusted depending on packaging or the commercial relationship.
Comparison and negotiation of commercial conditions are among the elements that can be assessed in a sourcing assignment.
Product, format, quantity, frequency and destination: send your specification to Martigane.